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中文Message and concept testing
Know which message wins before you spend on the launch.
Put headlines, value propositions, product names and designs in front of real customers and see which one they choose, and where they look.
14-day free trial · Every research method on every plan
A/B stimulus · Headline test
Illustrative
Headline A
[Headline variant A]
38%
Headline B · winner
[Headline variant B]
62%
Share preferring each variant · Illustrative
The problem
Positioning is a product marketer’s core job, but leadership wants proof before the homepage changes. Running live A/B tests takes traffic and weeks, and gut feel loses arguments.
How Survey Blaster solves it
Built in, with the report done for you.
A/B stimulus
Show variants side by side, or one per respondent, and see the difference in preference.
Paired comparison
Compare names or taglines head to head and get win rates for each.
MaxDiff for messaging
Rank a dozen value propositions to build your messaging hierarchy.
Image hotspot and annotation
Upload a mock-up and see click heat maps showing what people notice, like or would change.
By audience
Use quotas and cross-tabs to check whether the winning message holds for each role, company size or market.
Example
See it in practice.
Fictional example.
A Series B product marketer tests twelve value propositions and two homepage headlines with support leaders on the customer and trial lists. MaxDiff gives a ranked messaging hierarchy, and the headline test gives leadership a clear winner by segment.
Which plan you need
Basic for a solo PMM. Team when product marketing, design and sales enablement need to share studies.
Compare plansFAQ
Questions, answered
Can I test images and video?
Yes. Add images or video by web address to any question, and use images in A/B stimulus, image choice and hotspot questions.
Is this a replacement for live A/B testing?
No. Use it to narrow options before a launch, then confirm the winner with live traffic.
Launch with the message customers chose.
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